Best way to replace/publish the restructured website in SEO friendly manner

Best way to replace/publish the restructured website in SEO friendly manner - If a page has internal and external outgoing links to redirecting URLs, it’s returning 3xx (301, 302, etc.) HTTP status codes standing for redirection. This issue means that the page does not exist on a permanent or temporary basis. It appears on most of the popular web browsers, usually caused by a misconfigured website. However, there are some steps you can take to ensure the issue isn’t on your side. You can find more details about redirecting URLs by reading the Google Search Central overview. In this article, we’ll go over how you can fix the Best way to replace/publish the restructured website in SEO friendly manner error on your web browser. Problem :

I had a website which contains several subdomains.

http://sub1.example.com/stories/23/job-done.html
http://sub2.example.com/stories/23/job-done.html

At present I decided to restructure my website to change all subdomains and links to a different structure like,

http://stories.example.com/23/job-done.html

Both structures displays same content.

Currently I am using Google Webmaster Tools and most of my webpages are indexed in Google and have some PageRank also.

Before publishing my restructured website, I thought about what are the options that I can preserve my Google rankings as:

• Remove whole old website and publish the restructured website and do the relative changes in Webmaster Tools


• Remove whole old website and publish the restructured website and remove account and recreate new account in Webmaster Tools to restructured website


• Publish restructured website without removing old webpages and use 301 redirect on old pages to its related new webpage.

So what is the best way to publish my restructured website from above options or do I need to do something else to accomplish my goal?

Solution :

Your third option will be the option to consider here. A proper 301 redirect to the new content will let the crawlers know, that the content has moved. They will keep the page rank and move it to the new domain.

As far as your Webmaster Tools are concerned, you will have to use the Change of Address tool, to let Google know, you moved your content. It is exactly, what you're looking for.

Google itself explains, how to move a site properly. It suggests the 301 redirect, too.

I concur with what the previous commenters have said.
I would also recommend using an on-page checker (a http://www.w3.org/ checker or an seo site auditor http://www.link-assistant.com/website-auditor/) to check if the redirects are set up correctly.
this will also show you what pages have canonical tags, special robots.txt instructions and other SEO-specific things you might overlook in the process of moving the site.

Make a sitemap of the current page structure now, and do all 301 redirects for every page (.htaccess), quite easily since the structure is more or less the same.

And then make changes also in Webmaster Tools and resubmit new sitemap.

We hope that this article has helped you resolve the seo, google-search-console, redirects error in your web browsers. Enjoy browsing the internet uninterrupted!