SEO benefits of linking directly to a scientific paper opposed to linking through a more stable digital object Identifier (DOI) redirect

SEO benefits of linking directly to a scientific paper opposed to linking through a more stable digital object Identifier (DOI) redirect - If a page has internal and external outgoing links to redirecting URLs, it’s returning 3xx (301, 302, etc.) HTTP status codes standing for redirection. This issue means that the page does not exist on a permanent or temporary basis. It appears on most of the popular web browsers, usually caused by a misconfigured website. However, there are some steps you can take to ensure the issue isn’t on your side. You can find more details about redirecting URLs by reading the Google Search Central overview. In this article, we’ll go over how you can fix the SEO benefits of linking directly to a scientific paper opposed to linking through a more stable digital object Identifier (DOI) redirect error on your web browser. Problem :

Different sources show that the type of outgoing links on a site have a minor effect on its ranking (https://searchenginewatch.com/2016/11/02/guide-to-google-ranking-factors-part-9-outbound-links/).

Assuming that this is correct, lets say that linking to a relevant scientific paper, hosted on the site of a reputable scientific press, creates a minor ranking bonus for your own site.

The question is:

Is there a difference between linking the paper directly: https://www.nature.com/nrc/journal/v17/n7/full/nrc.2017.47.html

As opposed to linking via its DOI, which redirects to the paper: https://doi.org/10.1038/nrc.2017.47

(A Digital Object Identifier is a stable URL redirect).

Solution :

For SEO purposes, either one is going to be fine.

1. Crawlers will still follow the link and hit the correct article, so you're not doing anything illegal.




2. Search engine engineers are no doubt aware of the DOI standard. And because it's used primarily in academia - and search engines like good academic content - it's highly unlikely they'd penalize you for using it.




3. If this were a known SEO issue, you'd hear about it immediately, and there'd be a lot of research on this topic.

Just make sure your anchor text is properly descriptive.

We hope that this article has helped you resolve the seo, redirects, links error in your web browsers. Enjoy browsing the internet uninterrupted!