Can similar pages with rephrased titles be combined using redirects but still ranking for the different title phrasings?
I'm building a website where each piece of content can have multiple different title/body phrasings which got the same meaning, and each phrasing got its own page (with links connecting to its content group).
Is there a way to sum up all of the pages SEO rank while maintaining each page its own unique phrasing for easy search engine discover-ability?
A very simplistic ex. to illustrate what I mean:
Page 1 title: I feel drowsy
Page 2 title: I feel dozy
Page 3 title: I am feeling tired
Page 4 title: What I feel now is being exhausted
Basically all those titles mean the same thing but just phrased differently, and I want users to be able to find them with each of the words titled above.
So I thought of doing the following:
1 page is the representative page with HTTP status 200 and the rest have HTTP status code of 302 to page 1.
What I wonder though is:
- Do I even tie up the pages rank like that or just give all of it to page 1?
- Will such a solution actually show the results of pages 2 to 4 at the search engines results for fitting searches?
- If I want to change the representative to page 2, is it OK to change its status to 200 and page 1 status to 302 (this action can happen many times during the site life)?
- Is it even allowed to have 302 for very long periods of times? (can be permanent in a way)
302 redirects might combine all the PageRank but 301 permanent redirects certainly would. I would suggest using 301 permanent redirects instead. Other than SEO, the biggest difference between 301 and 302 redirects is how they get cached by browsers. Permanent redirects get much more aggressively cached. As long as you don't expect the page to change during a users browsing session, that is permanent enough to use 301 redirects.
If you redirect the pages, Google won't be able to see the alternate titles anymore. That isn't necessarily a bad thing. As others have pointed out in the comments, using alternate phrasings doesn't help SEO much anymore. If the phrases are awkward, it can actually hurt. Using titles that exactly match search phrases was a good SEO strategy 7 years ago, but Google has since changed so much that the technique doesn't work now.
If your pages have the same content except for alternate titles, Google isn't likely to index all the variants anyway. Google is very good about detecting substantially duplicate pages. When Google finds such duplication it usually just chooses one of them to index and ignores the others. See: What is duplicate content and how can I avoid being penalized for it on my site? Redirecting to one is a good SEO strategy because it can get benefit from the links to pages that wouldn't be indexed.
It is OK to later change your titles and redirect to a different page. There may be a temporary drop in rankings when you do so, but it shouldn't last more than a few weeks.
You are allowed to use 302 redirects for long periods of time. Many sites do so. 302 redirects are often the default redirect type for many web servers. However, as I said before, I suggest that you 301 redirects to get any SEO benefits.
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