Is there a SEO benefit of a 'reverse canonical redirect' back to the 'friendly' URL?

Is there a SEO benefit of a 'reverse canonical redirect' back to the 'friendly' URL? - If a page has internal and external outgoing links to redirecting URLs, it’s returning 3xx (301, 302, etc.) HTTP status codes standing for redirection. This issue means that the page does not exist on a permanent or temporary basis. It appears on most of the popular web browsers, usually caused by a misconfigured website. However, there are some steps you can take to ensure the issue isn’t on your side. You can find more details about redirecting URLs by reading the Google Search Central overview. In this article, we’ll go over how you can fix the Is there a SEO benefit of a 'reverse canonical redirect' back to the 'friendly' URL? error on your web browser. Problem :

As far as I understand, you should have a single URL to access a given page on a website to prevent duplicate issues. With this in mind I have setup IIS7 Rewrite to point my friendly URLs to my .aspx pages. e.g. /category/widgets/ has a rewrite to /category.aspx?id=widgets

Should I allow either of these URLs to resolve my web page, or should I also 301 redirect /category.aspx?id=widgets to /category/widgets/ so that there is only a single URL that resolves the page?

Solution :

Yes, you should 301 redirect /category.aspx?id=widgets to /category/widgets/ so that there is only a single URL that resolves the page.

Make sure that you don't accidentally create a redirect loop.

The alternate way is to use the rel="canonical" meta-tag in your code, but as you are using IIS7 the redirect should be simpler to implement.

We hope that this article has helped you resolve the redirects, iis7, seo error in your web browsers. Enjoy browsing the internet uninterrupted!