Will http to https rewrite rule affect SEO ranking?

Will http to https rewrite rule affect SEO ranking? - If a page has internal and external outgoing links to redirecting URLs, it’s returning 3xx (301, 302, etc.) HTTP status codes standing for redirection. This issue means that the page does not exist on a permanent or temporary basis. It appears on most of the popular web browsers, usually caused by a misconfigured website. However, there are some steps you can take to ensure the issue isn’t on your side. You can find more details about redirecting URLs by reading the Google Search Central overview. In this article, we’ll go over how you can fix the Will http to https rewrite rule affect SEO ranking? error on your web browser. Problem :

I recently started serving all my pages over https instead of http.
I did so using this rewrite rule:

  <rule name="force https" stopProcessing="true">
    <match url="(.*)" />
    <conditions>
      <add input="HTTPS" pattern="off" ignoreCase="true" />
    </conditions>
    <action type="Redirect" redirectType="Permanent" url="https://HTTP_HOST/R:1" />
  </rule>

Will this not cause me to lose link juice or affect my Google indexed pages negatively?

Solution :

Yes, it will. The http and https version will be seen as individual pages and thus also create duplicate content.

The solution is to use a 301-permanent redirect, which your code does. This will transfer the juice to the destination of the redirection, so you're good. Also, adding a canonical tag to indicate which is the prefered url is good practice.

There are some rumours that a redirect will cost you some value, but just the tiniest bit, nothing to worry about.

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Might be worth mentioning that https has more effects on SEO. Because of the increased security you'll get a higher authority rank, which could positively effect your ranking.

https sites are theorically slightly slower, but in practice you will not notice this. Your implementation influences has much more effect on how much (e.g.: decrease number of resources).

Another factor will be your users. The users might trust your site more and stay longer because of that. More time on your website (often) equals a better ranking.

Google has said they they want sites to move to HTTPS and they will even give a slight rankings boost to sites that do so. Your redirect rule looks like a fine way to migrate your site from HTTP to HTTPS.

Some webmasters have migrated to HTTPS recently have found that that rankings have suffered as a result. There is certainly some SEO risk with the switch.

We hope that this article has helped you resolve the seo, redirects, url-rewriting error in your web browsers. Enjoy browsing the internet uninterrupted!